Stock Market Volatility

Stock Market Volatility – Definition & NatureAn economy consists of three basic sectors, agriculture sector, manufacturing sector, and services sector. These sectors jointly shape the Real Economy of a society. Government plays an important role in regulating all these sectors. In addition, governments of modern societies run a few economic activities of grave importance such as defense, currency and some public goods. The monetary sector is essential side of every economy. Monetary sector does not provide, directly, any tangible benefit to a person, but, it is unavoidable for smooth working of product and service sectors. The inclusion of monetary or financial instruments portray the complete and understandable picture of an economy. Financial sector removes multiple frictions between individuals/institutions/states through defining prices, rates of return and exchange rates. Stock markets are vital aspect of financial economy. They provide avenue to companies for capital collection, in return, investors get dividends from companies. The byproducts of stock market are speculative activities and profound learning of involved economic agents. Financial Markets are now an inevitable aspect of every economy. There are five big players of a stock market – speculators, investors, firms, brokers and government. Volatility or uncertain extreme response on an event of all or one significant players creates the volatile environment in the market. Technically speaking, “volatility is a statistical measure of the dispersion of returns for a given security or market index. Volatility can either be measured by using the standard deviation or variance between returns from that same security or market index. Commonly, the higher the volatility, the riskier the security or market.”Bases of Stock Market VolatilityThere are five significant players of a stock market – speculators, investors, brokers, business firms, and government or regulatory bodies. Speculator are volatile on account of personal emotions such as greed, fear, panic and dogmatic dispositions. They manifest volatility due to peculiar beliefs about patterns of prices/volumes and decisions of firms and governments, now and then. Moreover, speculators want windfall stable return, come what may. Investors manifests volatility on account of lack of information, knowledge and understanding. Investors naively or wrongly channel trusts / expectations towards some firms, indices and regulatory bodies. Brokers’ volatility is normally outcome of unjust competition among broker firms, rent seeking activity of some broker houses to avoid a few regulations, and exploitation of traders. Business Firms may show volatility in lieu of low productivity of inputs, decision-making framework of top management and poor regulations by government. Global economic conditions also affect local firms’ behavior and its share prices, positively and negatively. Government manifests extremity because of multiple political expediency. The large business players/associations pressurize government for specific economic policies.Investors’ Beliefs & Market UncertaintyA belief is an invisible force behind actions or deterrent against multiple stimulus. A belief is shaped because of knowledge, observation, experience, and contemplation. Whenever a belief is established, it feeds or gives strength to human reason and intuition. Reason and intuition are naturally endowed weapons for any life struggle, both economic as well as non-economic. Stock Market, too, is complex functioning of thinking and intuitive market players. The conflicting reasoning of a market player or/and dormant intuitive mindset of someone creates a wave of uncertainty among all participants of financial market. The sustained uncertainty means chaos in the market. However, the final outcome of chaos is creation of relatively better and more significant beliefs. There is possibility of wrong belief or conclusion about working of financial market on account of some rational/intuitive fallacy. The recurring phenomenon of “Market Correction” activates the invincible warriors of stock market, that is, Time and Patience. Consequently, it follows reasonable / intuitive belief pattern. It is noteworthy that the very existence of skewed movement of price / volume is permanent feature of a share market due to conflicting human nature, so that, a share market is permanent battle ground for all market players. The ultimate winners are always time-efficient and patient.Investors’ Working & Market UncertaintyInvestors are significant and big player of an economy. They are building blocks of stock market outcomes. The individual investor is final basis of every trading activity of the market. They trade with independent and definite mindset. Market structure develops a reinforcing interdependence among investors, the interdependent investment approach shapes a collective mindset of investors. The collective mindset gets a personification in few smart people. These smart individuals are leaders of financial sector. The maximum benefit accumulation appetite among some big investors creates uncertainty in the market, now and again. The bull-bear phenomenon is permanent feature of a share market. The phenomenon can be managed, to some extent, by efficient-effective regulators of the market. The proactive role of regulators is inevitable to create win-win environs for all and sundry.Conclusion – Safety MeasuresAt individual level, the insightful understanding of shares, technical and fundamental, and proactive response on price/volume movement is basic to avoid aftermath of market volatility. However, the long run solution is traders’ stability, both mental as well as behavioral. The impulsive and non-strategic approach during buying/selling badly affects the traders especially at the time of pressures. The intuitive, rational and strategic stance during trading lessens the effects of buying/selling pressures on individual traders, the said attitude may affect market volatility, positively. At collective level, a comprehensive approach is required to manage manifold volatility. Government / Regulatory Bodies can play a preventive as well as corrective role to harness it. The preventive steps are needed to avoid stock market volatility and corrective steps are required to manage the befallen troubles on account of volatility. The meritorious stand of government / regulatory bodies are vital for disaster management. Normally, the merit killing aggravates the situation due to competitive and global nature of financial markets.

Brainstorming The Ideas for Influencing Your Mobile App Audience

Once the app is downloaded, you have little time to take a sigh of relief, and then again start focusing on making things easier for the them till their goal is achieved.

According to the AppsFlyer, an app marketing company, the global uninstall rate for apps after 30 days is 28%. Entertainment apps are most frequently deleted, whereas apps based on Finance is least frequently deleted. No matter which app category you belong to, your strategy should be to remain in the mobile phones of users for a long time, and not just sit around but to fulfill your purpose as well.

If we analyze the encounters of users with an app step by step, it can help us unveil the critical factors that influence mobile app audiences, so that we can work upon those and achieve our purpose. Here are the details:

Step1. Finding Your App in Appstore

For this, we have to first find out what exactly users type to search an app. Based on a research, it has been found that 47% app users on iOS confirmed that they found the app through the App Store’s search engine and 53% app users on Android confirmed the same.

What have been their search queries? Interestingly, as the per the data provided by the TUNE research, 86% of the top 100 keywords were brands.With little scope for non-branded categories, most of the keywords were either of games of utility apps. Common keywords in the non branded category are: games, free games, VPN, calculator, music, photo editor, and weather.

Leaving brands aside, if we analyze the user-type of a Non-branded category, we will get two types of users:

1. Users are informed, and they know what they are search

2. Users are exploring possibilities, have no precise information in mind.

If you are a mobile app development company, targeting non-branded users, then your efforts must be directed to creating apps that compel these two types of users. To do so, we have to analyze once they are on an app store, what keywords they use to search. Regina Leuwer, with expertise in marketing & communications, bring some light to the subject. She reached out Sebastian Knopp, creator of app store search intelligence tool appkeywords, who shared with her the data of unique trending search phrases. And according to that data, in 2017, there were around 2,455 unique search phrases trending in the US.

Now, if we study these data to get information, we will find that name of the app is critical to attract the attention of the users.

If your app belongs to non-branded category, then make sure your app name is similar to the common search queries but also unique in comparison with your competitors. So that when your app name is flashed, they click it on to it, finding it purposeful and compelling both.

Step 2. Installation

Remember your users are on mobile devices has limited resources, from battery to storage and RAM to Internet. Everything is limited. So better create an application that is easy to download or say get downloaded with 5 minutes. One critical advice here:

1. Keep the application file size small.

If you are a developer, use APK Analyser to find out which part of the application is consuming maximum space. You can also reduce classes.dex file and res folder that contains images, raw files, and XML.

Step 3. Onboarding

After the user has successfully downloaded your mobile application, don’t leave anything on assumptions. Guide them properly. This you can do through an onboarding process, where users can learn the key functionality and where to begin with the mobile app. Below are the 3 things you need to keep in your mind when creating an onboarding process for your users.

Short and Crisp: The entire guidance of features and functions should be completed within few seconds, with easy options loud and clear option to skip.

Precise Information: Don’t introduce them to the app. They already know what they have downloaded. The objective to inform about the key functions and features.

Allow Users to Skip: Let the tech-savvy users skip the intro. Your app is to meet their requirement and not to have a friendly session.

Step 4. Purpose and UI
Here, the stage is set for your app and it is the golden chance for you to impress your users. What is needed here is the collaboration between purpose and UI of the app. It totally depends on the problem-solving capability and ease of use of the mobile app. Interface design plays the critical role, allowing the users to access features of the apps easily and quickly to perform the task for what they have downloaded the app. When it comes to interface design, make sure that the design is interactive and task-oriented. Here are some factors that you must take care off while creating mobile app interface:

1. Usability: The Mobile phone is an epitome of convenience and if your users find it difficult to use your app, then there is no way there are going to make the space for it in their mobile phones. From screen size to the color of the app, there are many factors that are equally critical and need attention.

2. Intuitive: To create an intuitive User Interface, you have to read the mind of the users, and develop a model based on that. The next should be precise, clear and ‘obvious’ in an interface.

3. Availability: Key features should be hidden in the drop down menu or even if so, it should be obvious for the user to look into the drop-down. An intricate work of design and research is required to make essential features available for the customers and they don’t need to navigate here and there.

If you need more help with the user-interface and innovative ideas for a mobile app, write to me [email protected] and I promise to get back to you with interesting mobile app designs.

Why Instafollow HQ Is One of the Top-Rated Instagram Tools?

As we all know, Instagram is the most trendy & entertaining media platform for the modern generation.

It’s mobile-friendly, easy to navigate and it allows users to amass a large following rather quickly.

Be it a business, brand or personal, Instagram is loved by all!

Attractive Images are posted with hashtags and captions to provide additional information.

With over 1 billion monthly active users, Instagram is a proven social media platform that helps businesses engage current customers and attract new ones.

With this data don’t you think you should stay on the top by adapting one of best business Instagram tools?

Let’s dive deep and check out what benefit you can get with the best Instagram management tool – InstafollowHQ

Helps in Capturing your Audience’s Attention

Instafollow HQ has got powerful planning and simply stunning editing tools that create an eye-catching Instagram feed.

Instafollow HQ creates your feed with detailed Perfection

Instafollow HQ creates and maintains your feed simply amazing that helps grow your potential audience and increase your influence.

Develops an Appealing Account

InstafollowHQ has special editing tools that keep your account look elegant.

By maintaining attention capturing look for your business/brand, it indicates you are a true professional.

Increases Your Network

Whether it is to Tag right people or products in order to get more likes, comments, and followers, instafollow HQ- does it all.

It also adds location to your posts so your right customer can reach to your destination.

Creates Creative Content

We all know “Content is King”.So how Instafollow HQ can miss adopting this marketing strategy?

Instafollow HQ not only creates great content but also Schedules and post photos, videos and compelling stories directly to your Instagram account so you can build a dynamic feed that engages your potential audience.

Be it personal brands, businesses, and agencies, instafollow HQ is loved by everyone!

So what are your thoughts?

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InstaFollowHQ is the best digital toolkit for every businesses and brand.

It delivers real Followers, Activity, and Likes to your Instagram account 24/7 and engages with new potential customers and followers generating new leads.